Setting a goal is the best way to boost productivity when you want to achieve something. The goal in particular is never a determinant, but the approach towards achieving it is the primary reason for your success.
Some would say if you don’t have goals, you don’t have direction which is why your business can’t thrive without a vision. When it comes to setting goals for your website, it all boils down to your business activities at the long run.
If for one reason or the other you have decided to bring your business in the digital world, then your website is the first statement you put out there for consumers to see.
If you have a social media page on any of the platforms be it twitter, Facebook or Instagram, there is always a link that should lead visitors directly back to your website.
Social media profiles are just a way to build interactions and grow your audience but when a page visitor wants to know more about you, they automatically find their way to your website.
Why Set Goals for Your Website?
Your business website is more or less your office space on the internet. You get to attract people from all walks of life without you being there to upsell yourself or the services you render. These page visitors get to read about your company, how you started, the mission of your company, etc. and they can only do that through your website.
Which means you can set goals for the number of visitors you want to attract for your website using the best Magento ecommerce agency.
Goals to improve the content on your website in order to increase conversion by using the best SEO agency. Goals to add a better aesthetics, goals to improve your marketing list or goals for target marketing.
Whichever measure of progress you’re trying to pursue ensure to keep track of your goals. You can use an online goal tracker, a mobile app, notebook or even web communities where there are other goal setters like you to help you reach the goals you set out for your website.
5 Common Mistakes to Avoid When Setting Website Goals
Creating a website for the now and putting in shortcuts to your designs and optimization features will leave you in a fix just a few years later. You might be unprepared at the said time and might require a complete overhaul of the website which will end up requiring more resources.
If you start by putting in your branding ideas from the onset and deploying resources to incorporate your marketing strategies as well as using best design practices, you can easily avert website failures for your business.
No Focus On User Experience:
Optimizing your website for both web and mobile users is the best website goal you could possibly have. If your website design is perfect but doesn’t load fast on mobile devices, you might lose out on possible sales mostly if you’re an ecommerce store.
Creating a mobile version first is one thing that could boost how you achieve maximizing user experience as your website goal. You can go ahead and hold launching the site until both platforms are completely fixed and working.
No Personal Involvement:
Most companies assign their website management to a third-party company and completely take their hands off the creation and management process. Keep the lines of communication open between you and your developer to be sure that you get timely feedback about all expected outcomes.
You don’t have to go for the most expensive web development company to handle your website creation, management and optimization. Check for the best Magento ecommerce agency and get them to work with your stipulated budget.
You can find yourself writing your own content to save cost instead of using the best SEO agency you can find. DIY’s are one of the common pitfalls you come across when handling websites and business pages. Be comfortable and confident with outsourcing the tasks you need done for your website.
No Data Monitoring:
Decisions that are made when you have a fast and reliable access to data analytics are better than the ones made off assumptions. Once you set goals for your website, most likely the goals related to your marketing and monetization strategies, you need to understand what is working and what is not.
Google analytics is the best website tool that can help you reach decisions faster to know when to rework your business goals and when to stick to a particular plan.
Analytics will help you identify your website traffic, your website impression on your page visitors, demographics, etc. which will improve how you keep the attention on your page.
You `can focus on your business using your goals as a benchmark to ensure progress is being recorded. Be sure to set new goals when the previous ones have been achieved and stay away from these common mistakes to help you achieve them.
Junaid Ali Qureshi
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.