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When Hiring A Digital Marketing Agency: Red Flags & Key Questions

If you are planning to hire a digital marketing agency for the first time, hundreds of questions will be pounding in your brain and you must be confused about the criterion on which you will select a digital marketing agency for your brand. Here we have discussed some basic questions which come in the mind of every business owner.

Get Familiar with the Team

What discriminates you from your competitors?

Google search results for social media or digital marketing agency comes up with more than 230 million results and there are endless companies and each one claims to be a master so it becomes difficult to decide.

Remember that every brand has its own individual needs, so select the agency that offers customized services as per your need and has a jubilant track record of success. You should particularly ask your potential agency that what sets them apart from other agencies and why should you hire them. Their answers will give you an idea that how much they care about your reputation and how passionate they are to make you more successful.

Who will be in direct correspondence with you on regular basis?

When you work with a marketing agency, you probably get new teammates so it’s important to know everything about them before you start working with them.

What is your relevant experience in the field?

Inquire the agency for how long they have been in the industry and what is the educational or professional background of their team members. Carefully read the about us section of the company’s website and demand for case studies as a proof of their capabilities.

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What are your terms and conditions and how long is the contract duration?

Ask as many questions as you want like what are the renewal or cancellation options? What will be the payment procedure? Make things clear in the beginning and don’t let anything remain ambiguous.

Who were some of your previous clients and share your success stories?

Ask them to share their past experiences and success stories with you. Ask them for references and contacts of previous clients and consider their feedback.

How do you measure success/ What KPI’s do you measure?

KPI’S play a vital role in the success of Digital Marketing Agency NYC , so make it certain that they have an established system to measure a flexible set of KPI’s and always tell them about your marketing goals.

Content Marketing

What types of content do you produce and how will your writers familiarize themselves with our niche and industry?

Review some of the writing samples which the agency has provided you and then inspect the writing style of the author and do you find it interesting to read. Find out whether the agency has the relative experience in writing all different types of content including blog posts, infographics, video scripts, email campaigns, web content, eBooks and others.

How will you optimize the content for search engines and readers?

Closely analyze the content team and check out how they are trying to connect with your target audience. Check if the content is optimized with relevant keywords

Paid search

What tools will they use to optimize paid search campaigns?

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Professional agencies use paid tools which might be expensive for you to bring in house so take a hawk eye’s view and make a detailed analysis of their paid and proprietary tools and then select the best agency for your brand.

The standard reporting will be based on which metrics?

The agency should deliver simple, clear and easy to read reports and the performance of paid search campaigns should be shared with you along with CPC, CTR, conversion rate of keywords, landing pages and, ad positions.

Do you have past experience of managing paid campaigns on social media platforms?

The trends in digital marketing are changing every day, now paid organic reach on LinkedIn and Facebook is decreasing and paid content is more beneficial so hire an agency which has a vast experience in paid social media.

Conclusion

Make lots of research and explore as many digital marketing as you can and make a detailed analysis of their services and select the one which aligns with your company’s products and services.

About the author

Alvin Uchenna

A Passionate Blogger With A Keen Eye In Helping People To Develop, Design And Monetize Their Blogs.

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