I cannot emphasize how important SEO is for online business. There is no way you can talk about ecommerce without talking about SEO,magento development, SEM, etc.
In fact, many companies, including a London based SEO agency, are making a renewed commitment to investing into developing solid, SEO optimized web infrastructure that is search-engine friendly, given the engines’ continued commitment to improving their algorithms over time. This article however, is focused on why SEO is crucial to your online business.
Before I start flooding you with reasons why SEO is crucial for your online business, let me give you an insight to what SEO means. SEO means search engine optimization. It includes a number of procedures and processes a website undergoes to make it more search engine friendly. This article will enlighten you with reasons why SEO is crucial to your online business.
SEO is the bedrock of all online marketing campaigns
The laws governing our guiding SEO is the foundation of virtually every online marketing campaign. No matter the type of marketing campaign you want to employ to create awareness about your business, the keywords of those campaign remain speed and optimization both of which are inherent in SEO. This is because you are not the only one into such a business and the faster your content takes to load and how concise the contents are will determine the amount of attention it will receive and the level of persuasion it will command.
SEO is a significant step towards brand building
A high SEO ranking these days is viewed as more than a good marketing strategy, it is viewed as a sign of trust, value, credibility and customer oriented business venture. A good SEO means that you are satisfying your customers. Establishing a brand as an authority takes patience, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand.
SEO means good user experience
One of the reasons why SEO is crucial for your online business is because a good SEO signifies a good user experience. For your website to have a good SEO ranking, it means that it is meeting the needs of your customer. Google has learned how to interpret a good or terrible user experience, and a good user experience has become a pivotal element to a website’s success.
Significance of local SEO on the buying cycle
Search engines particularly google have developed the local search engine optimization. Customers do their research before buying what they need and search engine through local SEO provide those customers with results that are within their reach. Local SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answer. A good local SEO means you stand a higher chance of receiving, engaging and converting the local traffic. In other words, you get more local buyers with a good local SEO.
Search engines are the main source of traffic
Believe it or not, like it or not people hardly visit an online store for the first time by going directly to the website of such online store. Rather, they turn to search engines for solutions by simply searching for what they want. These search engines will in return provide them with results based on the rankings in which the web links contained in such results meet certain requirements. Knowing that search engines call the shots, it is best to play by their rules so as to gain optimum traffic as there can be no lead generation or conversion when there is no traffic to start with.
SEO is more than effective; it is efficient
If you are still having second thoughts on the importance of SEO to your online business then you need to wake up. SEO is currently the heart of ecommerce and it will remain so as long as there are search engines. Despite its importance however, SEO is relatively cheap, it is cost effective and gives great return on investment. In other words, SEO is an efficient way (as it saves time and resources) to make your mark on the ecommerce niche without having to overly stretch your budget.
So we have shown you ‘Why’ SEO is so important to your online store. Visit Matthew Woodward’s Ecommerce SEO Guide to learn ‘How’ to use SEO to drive traffic to your store.’
Junaid Ali Qureshi
Junaid Ali Qureshi is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.