What is Digital Marketing?
Digital Marketing is the promoting, selling or branding of your product via any digital medium like websites, search engines, mobile applications, emails and more. Some of the most common techniques of digital marketing are content marketing, paid search, email marketing, social media marketing and more.
Most of the people use the internet nowadays and this has given various companies a chance to advertise them to a lot of people by using different digital marketing strategies.
Role Of Digital Marketing In Different Industries
Most of the industries presently use digital marketing because it reaches out to a lot of people and one does not have to put in a lot of physical effort when compared to traditional marketing. Since the usage of smartphones and the internet is increasing, it has become necessary for industries to reach out and satisfy the people in the digital world. Here are some industries in which digital marketing plays an important role.
E-commerce: Digital marketing helps e-commerce create a lot of revenue, attract customers and also help in building brand value. It has become very important to grab customer’s attention as they get distracted really easily, this is where Digital Marketing comes into the picture and helps E-commerce businesses to overcome such challenges. Digital marketing professionals help the e-commerce platforms to grow organically by grabbing attention from the target audiences. In order for your ads to be attractive, knowledge in the field of graphic design will be helpful. If you don’t have time to go and study in traditional colleges, you can always choose to study online and earn your degree from the online Graphic Design colleges.
Health:The health industry has grown ever since the invention of various types of technology. The numbers of hospitals and clinics have increased and hence they need to keep up with their quality in the facilities and treatment provided. The healthcare sector uses digital marketing to reach out to a lot of people and let them know about their treatments and facilities and such campaigns are very much profitable for them.
Law: The search traffic for the law industry is very high and hence digital marketing is very important to them. The ROI (Return on Investment) for law firms and legal attorneys is in most case substantial. In order to stay ahead of competitors in the industry, a major online presence is required and prioritizing digital marketing campaigns is a must.
Food: The food industry has had a tremendous growth in recent years and online marketing has helped them attract new consumers and it has helped increase the satisfaction level of their current customers. It also increases their credibility and makes customers feel connected to their brand. Most of the restaurants are turning to digital marketing and those who fail to adapt may suffer in the long run.
Automobile: Marketing has always played a huge role in the automobile industry. The traditional ways of marketing through magazines, radio, and billboard ads are diminishing. With the majority of the consumers searching online for automobiles, the importance of digital marketing has increased to a large extent.
Moreover, it’s clear that companies within the automobile industry will continue to compete through digital marketing campaigns and continue to find new ways to reach customers online.
If you are interested in earning a degree in sales and marketing, you can choose to study online and make sure that the college/university is accredited. You can find the university/college accreditation on the internet, for example, DeVry University Accreditation or Georgia Southern University Accreditation.
Digital Marketing And Politics
Political parties have taken digital marketing as an essential tool for their effective political campaigns. It makes the process of connecting with the public/ voters easy and helps reach the target audience with little expense. A lot of information about the audience is available online and the parties use this information to improve their marketing strategies
Since their content is viewed by a lot of people, they need to have a great team with people having professional skills in marketing. The digital marketing team consists of the following.
• Digital Marketing Strategist
• Political Content Writer
• Graphic Designers
• Content Creators
• Social Media Managers
• Search Engine Marketers
So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no need for digital marketing to always be separate from the marketing department as a whole because the objectives of both are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize digital technology effectively.
Presently, an average marketer devotes almost 60% of his/her time in digital marketing activities and strategies. While this is expected to increase, top companies are already working to increase their digital marketing budgets. The opportunities are many but there will always be problems to tackle. It won’t be a smooth ride but it certainly would bring about a lot of profit.